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So many marketers are scared that Facebook ads are going to stop working. They gripe about IOS14 and other “boogiemen” that are supposedly going to destroy their businesses. I’ll admit, I love …

Continue Reading about My plans if Facebook Ads ever stops working →

Want an easy way to manage your Facebook™ Ads? Then you need my Ad Management Sheet. It's a Google Sheet I use to get control of my ads and make them work. Here's a link to the Google Sheet: …

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I'm testing out a risky new ad today. I'm praying that it will get approved. Here's the ad: 🙏 “Oh great Marketing Gods, have mercy on me. You are good and mighty, and you are …

Continue Reading about Am I going to hell? (Find out inside) →

Most marketers don’t send enough emails. Why not?  Because they overcomplicate things. So, let’s keep things simple today.  Here’s the easiest way to write a high-converting …

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A lot of marketers lose money on Facebook Ads. This is especially true in markets with longer sales cycles. Here’s why this happens. If your market has a longer sales cycle, then a lot of …

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I’ve used a lot of memes in my ads. Why? Because they convert. My best-converting image EVER was a meme. When I launched it, costs dropped by 30-40%. And, it scaled that ad like crazy. To …

Continue Reading about Why You Should Use Memes In Your Facebook Ads →